From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
As advertising AI race heats up, agencies scramble to find their USPAd agencies are adopting generative AI rapidly, but many offerings look similar due to reliance on third-party core models.
Are retailers and brands ready for the retail media gold rush?Retail media is a growing market, but faces significant structural and relationship challenges before becoming a mature channel.
BusySeed Announces Their Top Digital Marketing Companies NYC of 2024BusySeed is recognized as a top digital marketing agency in NYC for its innovation and results-driven approach.
10 Private Equity Firms Ad Agencies Should WatchPrivate equity investments increasing in advertising agencies despite slow overall year.
GARM Got Billions in Federal Contracts As They Targeted ConservativesAdvertising agencies who advocate for online censorship have received federal funding, influencing social media platforms and conservative content.
From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
As advertising AI race heats up, agencies scramble to find their USPAd agencies are adopting generative AI rapidly, but many offerings look similar due to reliance on third-party core models.
Are retailers and brands ready for the retail media gold rush?Retail media is a growing market, but faces significant structural and relationship challenges before becoming a mature channel.
BusySeed Announces Their Top Digital Marketing Companies NYC of 2024BusySeed is recognized as a top digital marketing agency in NYC for its innovation and results-driven approach.
10 Private Equity Firms Ad Agencies Should WatchPrivate equity investments increasing in advertising agencies despite slow overall year.
GARM Got Billions in Federal Contracts As They Targeted ConservativesAdvertising agencies who advocate for online censorship have received federal funding, influencing social media platforms and conservative content.
Blue-Chip Or Green-Chip Agency Accounts; Google's Epic Mistake | AdExchangerCoveted blue-chip accounts on Madison Ave may not always be highly profitable for agencies.US District Court Judge accuses Google of intentionally deleting material evidence in antitrust suit with Epic Games.